Jowell pledges Govt to new AMV teenage anti-smoking push

A Government campaign against smoking will be launched in the new year as ministers seek to dispel criticism that they have gone ’soft’ on tobacco companies following the row over Formula One sponsorship.

A Government campaign against smoking will be launched in the new

year as ministers seek to dispel criticism that they have gone ’soft’ on

tobacco companies following the row over Formula One sponsorship.



Tessa Jowell, the public health minister, promised on Wednesday that a

tough, diverse package of anti-smoking measures would be announced in

the new year. ’I hope the launch of the white paper will be accompanied

by a major campaign,’ she said.



Government sources said the work is expected to go to Abbott Mead

Vickers BBDO, which is retained by the Health Education Authority for

adult anti-smoking campaigns, even though the ads will target young

girls.



It is thought unlikely that the campaign will feature ’role models’ such

as pop stars and supermodels.



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