A Government campaign against smoking will be launched in the new
year as ministers seek to dispel criticism that they have gone ’soft’ on
tobacco companies following the row over Formula One sponsorship.
Tessa Jowell, the public health minister, promised on Wednesday that a
tough, diverse package of anti-smoking measures would be announced in
the new year. ’I hope the launch of the white paper will be accompanied
by a major campaign,’ she said.
Government sources said the work is expected to go to Abbott Mead
Vickers BBDO, which is retained by the Health Education Authority for
adult anti-smoking campaigns, even though the ads will target young
It is thought unlikely that the campaign will feature ’role models’ such
as pop stars and supermodels.