MediaCom TMB has appointed David Jowett deputy broadcast director
and has hired three TV buyers in a drive to strengthen its television
Jowett left MediaVest two weeks ago to join the agency and will take
full responsibility for the Volkswagen Group business, which includes
the VW, Audi, Seat and Skoda car brands.
He started out as a television buyer for Zenith, later switching to BMP
to handle the Scottish Courage account. He moved across on the same
account to MediaVest where he became TV buying director on Walkers and
Jowett, who reports to broadcast director Mark Collins, is the fourth TV
buyer to join the company in the past few weeks.
Alex Debenham-Burton joined as a TV buyer on Direct Line and Nokia.
Anthony Greenidge, who moved from MindShare, will work on SmithKline
Beecham, and Amber Cutayer joined from Rapture Television to handle Ikea
However, Jowett said the lack of car programmes scheduled for February
and March has meant the prospects for car advertising do not look
’ITV and the other stations have not lined up many car shows aimed at
ABC1s. This makes it harder to place our clients’ advertising,’ he
Jowett is already in talks with the terrestrial stations as well as
Flextech, Sky and Granda Media Sales.