AgencyPsyop and Smuggler
SectorFinancial services and Banks/building societies
Investment bank JP Morgan, which received a $25 billion bailout during the financial crisis of 2008, has released a new US campaign by agency McGarryBowen in conjunction with the production companies Psyop and Smuggler.
The animated film is in the style of a pop-up book. In the spot, a narrator mentions how many homes and small businesses the bank has saved since 2009 while increasing the company’s lending commitment to $10 million. The ad was art directed by Marta Ibarrondo and written by Michael Demos. It was directed by Psyop.