JPMH lands global Glenfiddich account

LONDON - William Grant & Sons, the global spirits brand, has appointed JPMH to handle the global CRM and digital work for its Glenfiddich whisky brand.

Glenfiddich: appoints JPMH
Glenfiddich: appoints JPMH

The agency scooped the business after a pitch against two undisclosed agencies, which was overseen by the Glenfiddich global relationship marketing manager, Utadi Murphy.

The appointment follows a review of all of Glenfiddich's global advertising arrangements, which kicked off in August last year with a pitch for the brand's above-the-line business.

Glenfiddich handed the work to Leagas Delaney in November.

JPMH will now be responsible for redesigning the Glenfiddich website, as well as creating a number of global digital and direct marketing campaigns.

The agency will also oversee a social media push, which will aim to drive consumer engagement and increase levels of commitment to the brand.