Jude Law acts as a personal guide in interactive 360-degree video for Lexus RX

Car brand Lexus has unveiled an interactive 360-degree video starring Jude Law to promote the launch of the new RX.

The film gives viewers the chance to step inside an immersive show and become an "invisible member" of the production team.

Actor Jude Law acts as a personal guide in the six-minute interactive video journey, which sees the Hollywood star and a team from immersive theatre propel members of the audience into ‘The Life RX’.

The audience travels through the experience under the guise of attending a traditional car launch and then are treated to the life of a film star. They are pursued by photographers and journey through the streets of London in the Lexus RX to arrive in style at their very own red carpet debut.

Spiros Fotinos, head of marketing at Lexus Europe said: " Thinking they were attending a conventional press event, the participants were unwittingly transformed into Hollywood superstars and for 50 minutes, live the Life RX."

Brand: Lexus

Agency: Freuds

Topics

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

Building brand humanity

AGENCY

Ikea sweeps up TV creativity award