Judges praise high standards of entry in planning awards

Bartle Bogle Hegarty, DMB&B and BMP DDB have emerged as the front runners in this year’s Account Planning Group creative planning awards.

Bartle Bogle Hegarty, DMB&B and BMP DDB have emerged as the front

runners in this year’s Account Planning Group creative planning

awards.



The shortlist in the seven categories includes BBH’s work for Olivio,

Levi’s, Electrolux and One-2-One; DMB&B’s work for Littlewoods, Umbro

and Always; and BMP’s for Volkswagen Passat, Ministry of Sound and VW

’affordability’.



The biennial awards are likely to attract 400 people for the final

ceremony at the Park Lane Hotel on 26 November. Judging took place last

week. Entrants made presentations to the jury, which included John

Bartle, chief executive of BBH, Steve Henry, a partner at HHCL &

Partners, Paul Simons, the chief executive of TBWA Simons Palmer, and

George Michaelides, a founder of Michaelides & Bednash. Judges were

allowed five minutes of questions before moving to the next

presentation.



This year’s awards received 105 entries, up from the 80 candidates of

1995. Chris Forrest, the former planning director of Duckworth Finn

Grubb Waters, who is organising the awards and is also one of the

judges, said: ’There was a lot of debate at the judging. The standard of

entries is very high.’



The seven categories are: new print campaign, multi-media campaign,

below the line, public service, new broadcast campaign, international

campaign and refreshed campaign.



The agencies with two shortlisted campaigns are Ammirati Puris Lintas,

Bates Dorland, Saatchi & Saatchi, J. Walter Thompson, Abbott Mead

Vickers BBDO and Ogilvy & Mather. Euro RSCG Wnek Gosper, Limbo, Lowe

Direct, Duckworth Finn, Partners BDDH and WCRS each have one entry on

the shortlist of 28.



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