She has been tasked with driving the growth of all Hearst's contract publishing, content marketing, accreditation and B2B activities. Secombe will report to Ella Dolphin, the group commercial director.
Hearst Magazines UK, which also publishes Cosmopolitan, ELLE and Harper’s Bazaar, has also made four other changes to its commercial team.
Sharon Douglas, the group publishing director for Prima, House Beautiful, Country Living and NetDoctor, will also take Good Housekeeping under her wing.
Duncan Chater, the group publishing director for Esquire and Red, will be taking over responsibility for Cosmopolitan too. It follows the departure of Greg Witham, the group publishing director for Cosmopolitan, Digital Spy and Sugarscape.
Jacqueline Euwe, the publisher for Harper’s Bazaar and Town & Country, has been promoted to group publishing director of the brands.
Jacqui Cave, the publisher of Elle and Elle Decoration, has also been promoted to group publishing director of the titles.
The group publishing directors report into Michael Rowley, the managing director for brands at Hearst Magazines UK.
Anna Jones, the chief executive of Hearst UK, said: "These changes mean that we are in an excellent position to further expand our key brands into new areas.
"We think there is real growth potential in our content partnerships division, Hearst Made, and I am delighted to be appointing someone of Jude’s experience and skills to this crucial role."