SectorFood and Drink and Grocery food
Latest spots from BBDO's "Natural Choice" campaign make healthy food look easy
Hormel Natural Choice continues their "Make the Natural Choice" campaign for the brand’s lunchmeat in two new 30-second spots. "Sharing the Bounty," Greer brings Hormel Natural Choice lunchmeat to a commune of nature lovers, showing that natural food doesn’t have to be painful or tedious to make. In "Raised by Wolves," Greer’s neighbor, who was once a wolf cub, satisfies her hunger with the lunchmeat. The first video of the "Make the Natural Choice" campaign had Judy Greer serving lunch to a bunch of naturalists—so natural that they turned out to be nudists. The commercials will run on YouTube and premium video channels.