Juicy Couture to launch pop-up cupcake bakery experience

To launch its new fragrance, Juicy Couture has worked with The Persuaders to create a mobile cupcake bakery.

of

Viva La Juicy Sucre by Juicy Couture is a new floral fruity gourmand fragrance for women, which comes inside a cupcake case. To launch the product, The Persuaders has converted a van into a Juicy Couture-inspired cupcake bakery experience where consumers will be surprised to find a ball pit inside. Consumers can share their experience on social media using the hashtag #EatDessertFirst. The bakery will start on a UK tour this weekend (4 February). 

The idea is to attract female millennials and immerse them in the glamorous, irreverent and fun world of Juicy Couture and its new fragrance. 

The experience will tour 15 UK cities and universities, starting with a visit to Glasgow’s main shopping area this Saturday (4 February). The tour will also visit Newcastle, University of Leeds, Manchester, Liverpool, Birmingham and Cardiff.  

The Persuaders has also worked with Not on the High Street and together they launched the brand's 'Colour Saturday' tour in December.

For L'Oreal Luxe, the agency created the Flowerbomb Taxi last September to promote the brand's new fragrance.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @alison_ledger

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now