Julia Goldin, global chief marketing officer, Revlon

With actors Halle Berry, Olivia Wilde and Emma Stone as cover girls, much of the hard marketing graft must already be done for Revlon CMO Goldin. The "storytelling" campaign, which she launched last year, continues to stand out in the beauty sector, with constant product releases ensuring fresh ads for the glossies.

Designer-inspired products and packaging have been at the heart of Goldin’s reinvigoration of the brand. This year its Suede Lipstick made a star appearance on the London red carpet – in the form of Wilde’s show-stopping bright red lips – at the premiere of critically acclaimed motor-racing drama Rush.

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