The game, which is a variation of the traditional card game Snap but involving players grabbing a totem pole when cards match up, has already launched in France.
The online campaign has been handled by Remedy and includes the setting up of a website and a viral push featuring "chin-panzees", which are upside down chins with prosthetic features. The campaign, which is targeted 18- to 25-year-olds, is also supported by events in NUS bars.
Other Gibson games include 'Pass the Bomb'.
Gibson's managing director Michael Gibson said: "This is a great addition to our range of games and puzzles. Remedy has far exceeded our expectations with its marketing campaign."
The creative for the campaign was conceived and directed by Remedy, with the viral movie produced by Noughts & Ones TV.
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