Well-known song lyrics are transformed into take-away-inspired tunes in Just East's new £6 million campaign by The Red Brick Road.
One TV spot features a couple deciding what to order on the Just Eat app. The man sings along to Bonnie Tyler’s Holding Out For A Hero but with the words: "I need a balti. I’m holding out for a balti lamb tikka tonight." The TV ads are supported by out-of-home, radio, PR, digital and experiential elements. This is the second phase of Just Eat’s "mini-fist-pump moment" campaign. The work directed by Traktor through Rattling Stick. Post-production was by MPC.