Just Eat, the online takeaway service, has ditched its overzealous chefs for a new £5 million brand campaign. It is the first work created by The Red Brick Road, which won Just Eat’s European creative account earlier this year, replacing VCCP. The spot shows light-hearted examples of small victories being celebrated with a mini fist pump, with the ultimate small victory being the knock on the door that signifies your takeaway has arrived. It was created by Marcus Smith and Tom Hopkins, and directed by Ric Cantor through Hungry Man.
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