Just Eat's takeaway service has enlisted Manchester United legend Eric Cantona for a campaign marking the countdown to the postponed Uefa Euro 2020 tournament.
Set to DJ Shadow’s Rocket Fuel, the ad contrasts footage of the brand’s process of collecting and delivering food with clips of football players as they prepare for a match. A delivery person passes Liverpool defender Virgil van Dijk on his bike before delivering food to none other than Eric Cantona.
The ad launched on Saturday and will run across 18 markets. It was created by Connor Wynn and Jack Stoten, and directed by Pedro Martín-Calero through Blink Productions.
The campaign is McCann’s first for the brand since retaining its creative account in March. The brand’s previous campaign "We got it" saw Just Eat part ways with Snoop Dogg and promote the expansion of service from major brands including McDonald’s, KFC and Greggs.