Just Eat "The X Factor idents" by McCann London

Just Eat celebrates the joy of a Saturday night takeaway.

The idents feature posters, portraits and phone cases alike singing the food delivery service’s catchy mnemonic, showing off their vocal abilities with enough confidence to make Chico blush and Eoghan Quigg burst into tears. This is Just Eat's third year sponsoring The X Factor. 

The spots will run across the ad breaks of Celebrity X Factor on ITV until 30 November and X Factor All Stars until 15 December. They were created by Will Cottam and James Crosby, and directed by Jake Dypka through Craft London and Independent.