Just Eat dispenses with Snoop Dogg in its latest campaign, which highlights the expansion of service from major brands including McDonald's, KFC and Greggs.
The film spoofs targeted advertising to show the delivery platform as the place where consumers can get all their takeaway needs. It features protagonist Daisy, who opens the Just Eat app and is confronted by a robotic voice offering a dizzying array of options, from food retailers available to where she could enjoy her meal.
The work comprises TV, video-on-demand, radio and out-of-home activity. It was created by Ben Buswell and Jo Griffin, and directed by Finn Keenan through Riff Raff and Craft. UM is the media agency.
The Snoop-fronted "Did somebody say Just Eat" ad, first launched in May 2020, will continue to run alongside the new spot. The rapper also starred in the brand’s Christmas 2020 campaign, "Doggy Dogg Christmas".