Just One Question: What is the best idea you heard at Advertising Week?

There was an awful lot of talk (and not a lot of advertising) at AWXII. Did anyone present an idea good enough to beat "let's get coffee"?

NEW YORK — Campaign US took to the streets and venues around Advertising Week to ask attendees for their views. In this installment, they address the question, "What is the best idea you've heard so far this week?"