The main topic of conversation this year will be one of the metamorphic change that’s sweeping the media industry. The stage is set to explore holistic innovation, collaboration that's more than lip service, consumer u-turns, technology shifts and new skill requirements.
Innovation isn’t just for start-ups, but big brands do need to work around the idea of a start-up state of mind
Marketing asked the Chartered Institute of Marketing’s CEO, Anne Godfrey for her thoughts on the evolving media landscape of the next year and what she is looking forward to seeing most next week.
One speaker who Anne said she is most looking forward to, is the CMO of airbnb, Jonathan Mildenhall. Jonathan will be presenting - in true airbnb style - selfies from around the globe with some of the world’s most prominent media leaders.
Anne also believes the key takeaways from this year’s event will be "inspiration and ideas" with innovation being the big word on everyone’s agenda. She said that innovation isn’t just for start-ups, but big brands do need to work around the idea of a start-up state of mind.
She said that innovation is "not about size, it’s about impact", innovation is about "doing something different to the customer or organisation."
This is one key themes the opening keynote next week will address. Creative thinkers from ASDA and Britvic will explore how success today is absolutely contingent on companies of all shapes and sizes being agile, jumping on emerging trends and squaring up to the competition.
As we look ahead to next week, Anne looks further afield to the future of the media landscape claiming that we will see more channels in the future and certainly more noise.