Founder and chief executive
Love it or loathe it, it would be foolhardy to ignore the ever-increasing marketing muscle of Mumsnet, the UK’s busiest and most influential network for parents. The site, which receives 12m visits a month, is a melting-pot of advice, chat and an ever-increasing pool of brand activity. This year brought the launch of an integrated partnership with Netflix, ‘Watch with Mumsnet’, which encouraged users to discuss shows such as Orange is the New Black and House of Cards in a bid to drive engagement. Roberts retains a high profile in the industry and has successfully increased the Mumsnet footprint with a wealth of successful events and a significant blogging network.