Justine Roberts

Founder and chief executive

Mumsnet

Love it or loathe it, it would be foolhardy to ignore the ever-increasing marketing muscle of Mumsnet, the UK’s busiest and most influential network for parents. The site, which receives 12m visits a month, is a melting-pot of advice, chat and an ever-increasing pool of brand activity. This year brought the launch of an integrated partnership with Netflix, ‘Watch with Mumsnet’, which encouraged users to discuss shows such as Orange is the New Black and House of Cards in a bid to drive engagement. Roberts retains a high profile in the industry and has successfully increased the Mumsnet footprint with a wealth of successful events and a significant blogging network.



Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content