J. Walter Thompson has created an animated character which it hopes
will join Tony the Tiger, Coco the Monkey and Snap, Crackle and Pop as a
popular brand icon.
Okto, an animated Octopus, will promote Kellogg’s Variety packs in a new
commercial breaking on 10 April. The commercial is the first advertising
for the brand in six years and it is also the first time that a
children’s character has been introduced to support the variety
The commercial plays on the octopus’s eight arms, which fit with the
eight packets in each Variety pack. 3-D computer animation has been used
to create an underwater wonderland.
The commercial opens with a lobster swimming into Okto’s cave. Once in
the cave Okto sings a song with lyrics including, ’I don’t know which
pack to choose, but lucky for me I can’t lose’.
Guy Longworth, Kellogg’s UK marketing director, said: ’Kellogg has not
introduced a new character to its main UK cereal range since the
I am delighted at JWT’s latest creation, Okto, who encompasses all that
is great about Kellogg’s Variety in a contemporary, vibrant way.’
The ad was produced by Uli Meyer Animations, responsible for the film
Space Jam. It was written by Wayne Robinson and art directed by Matt
Media is through MindShare.