JWT creates new TV ad for Andrex

LONDON - JWT has put together a new TV ad for toilet paper brand Andrex in a bid to remind consumers that it is the only brand for their bottoms.

Directed by Martin Brierley at Bare Films production company, the ad features a veritable array of toy and china dogs as the soundtrack 'Ain’t nothing like the real thing' is played throughout.

The ad ends as the real Andrex puppy appears, knocking over one of the toy versions and the strap line reads "There’s only one original".

The campaign aims to communicate that although there may be cheaper alternatives available, there is no substitute for Andrex.


First Aired: 29-Dec-08
Media: Television
Country: United Kingdom
Agency: JWT London
Client: Kimberley-Clark
Creative Director: Sir Dominic Lynch-Robinson
Director: Martin Brierley
Production Company: Bare Films