JWT to develop social gaming service for Playcast

Playcast, the cloud-gaming service, has appointed JWT London to develop its social gaming portal for PCs and TV.

Playcast: hires JWT to develop social gaming service
Playcast: hires JWT to develop social gaming service

JWT’s Innovation Lab will develop a new user interface with 3D technology for high-impact games, played without a console, while connected to social networks.

The gaming portal will be available on pay-TV networks globally. The European launch rolls out later this year accompanied by a campaign by JWT London.

In February, JWT London became the first ever retained digital agency for Johnson & Johnson's Listerine brand.