J. Walter Thompson is to launch a digital consultancy to advise new
and existing clients on internet and interactive strategies.
The digital unit, which has yet to be named, will be headed by the
former HHCL & Partners interactive director, Tim Hayward.
Hayward spent three years at HHCL before leaving in September to join
the US new-media agency, Bronner.com, as head of its UK arm, Strategic
Hayward will work with a senior JWT director. The unit will have around
The consultancy will work with established businesses looking to work in
the digital area, as well as advising internet start-up companies.
For the past 18 months, JWT has had a partnership with the London
new-media agency, Deepend. The two formed an alliance in 1998 which saw
Deepend staff permanently located at JWT’s office.
Stephen Carter, the chief executive of JWT, said: ’We want to have a
group of people with a broad set of skills to advise companies on what
their approach should be. So if you are an NTL, a Boots or an Asda, what
does this new digital world mean for you?’
He added: ’Most people have worked out it is a good idea to do
something, but most have not worked out what to do. We are strongly
positioned with a deep experience of working with clients in the digital
area and with clients that have a future there.’
The unit is not designed to handle online media buying or website
Hayward said: ’JWT has a client base which have difficult questions to
answer about fundamentally changing the strategic direction of their
business. Our job here is to help them do that.’
Live issue, p10.