Madame Tussaud’s unveils a new television commercial this week
which invites viewers to vote for the celebrities they believe should be
modelled in wax.
The ad, created by J. Walter Thompson, follows on from the ’candle
power’ commercial of last year, which featured animated candles that
mimicked famous personalities whose likenesses are housed at the top
London tourist attraction.
This time, the well-known characters to take the stage include the
skeletal supermodel, Jodie Kidd, who is represented by a tall, slender
candle; the prima ballerina, Darcey Bussell, whose candle is dressed in
a dainty pink tutu; and the Reservoir Dogs and Pulp Fiction director,
Quentin Tarantino, who is depicted by a candle riddled with bullet holes
and splattered with blood.
Meanwhile, the unfortunate John Wayne Bobbitt is represented as a candle
bandaged in the middle which flinches when it hears the snip of a pair
At the end of the ad, a suggestive female voiceover asks: ’Well, who do
you think?’ Viewers are given a phone number to ring with proposals.
The advertising and promotions manager for Madame Tussaud’s, Paul
Moreton, explained: ’By combining direct response television with a
collection of wry, humorous candle characters, this ad really helps to
build on Madame Tussaud’s contemporary, witty positioning.’
As with ’candle power’, the commercial was written and art directed by
the JWT creative team, Trevor de Silva and Paul White, and was directed
by Michael Wright of the Bristol-based animation company, Elm Road
JWT won the Madame Tussaud’s business in December 1994 after a
head-to-head against Ogilvy and Mather. ’Candle power’ was the agency’s
first broadcast work for the waxworks.
Media planning and buying is channelled through Manning Gottlieb Media.