JWT extends Tussaud candle theme

Madame Tussaud’s unveils a new television commercial this week which invites viewers to vote for the celebrities they believe should be modelled in wax.

Madame Tussaud’s unveils a new television commercial this week

which invites viewers to vote for the celebrities they believe should be

modelled in wax.



The ad, created by J. Walter Thompson, follows on from the ’candle

power’ commercial of last year, which featured animated candles that

mimicked famous personalities whose likenesses are housed at the top

London tourist attraction.



This time, the well-known characters to take the stage include the

skeletal supermodel, Jodie Kidd, who is represented by a tall, slender

candle; the prima ballerina, Darcey Bussell, whose candle is dressed in

a dainty pink tutu; and the Reservoir Dogs and Pulp Fiction director,

Quentin Tarantino, who is depicted by a candle riddled with bullet holes

and splattered with blood.



Meanwhile, the unfortunate John Wayne Bobbitt is represented as a candle

bandaged in the middle which flinches when it hears the snip of a pair

of scissors.



At the end of the ad, a suggestive female voiceover asks: ’Well, who do

you think?’ Viewers are given a phone number to ring with proposals.



The advertising and promotions manager for Madame Tussaud’s, Paul

Moreton, explained: ’By combining direct response television with a

collection of wry, humorous candle characters, this ad really helps to

build on Madame Tussaud’s contemporary, witty positioning.’



As with ’candle power’, the commercial was written and art directed by

the JWT creative team, Trevor de Silva and Paul White, and was directed

by Michael Wright of the Bristol-based animation company, Elm Road

Studios.



JWT won the Madame Tussaud’s business in December 1994 after a

head-to-head against Ogilvy and Mather. ’Candle power’ was the agency’s

first broadcast work for the waxworks.



Media planning and buying is channelled through Manning Gottlieb Media.