JWT London’s joint venture with Geometry, Geometry@JWT, will handle all the shopper marketing and retail activation work for Blossom Hill, the UK’s second largest wine by value after Hardys. Blossom Hill's creative business was previously split between Isobel (above-the-line) and TMW Unlimited (activation).
Geometry@JWT was gifted the account without a pitch, thanks to JWT’s existing relationship with Treasury Wine Estates.
The joint venture, run by joint business leads Eileen McIntosh and Richard Woodward, was set up two years ago and its clients include Canon and Shell.
James Whitehead, one of JWT London’s executive partners, said: "Offering our clients a world-class shopper activation capability is a key piece of our strategy to deliver pioneering solutions.
"This further win gives Geometry@JWT significant critical mass and reinforces how clients are choosing our broader offering for their shopper marketing solutions."
Treasury Wine Estates bought the bulk of Diageo’s wine brands for a reported $552 million (£385 million) in October 2015.