J. Walter Thompson has hired Euro RSCG Wnek Gosper’s Enda McCarthy
as a managing partner to run the agency’s pounds 50 million Kellogg
McCarthy will be one of the agency’s eight managing partners. At Euro
RSCG he was an executive director, latterly responsible for the agency’s
Independent Newspapers and Abbey National accounts.
Stephen Carter, JWT’s chief executive, said: ’The Kellogg business is a
critically important client for JWT. Enda’s strong, energetic and
entrepreneurial style will be fantastic for the team.’
McCarthy, 31, joined Euro RSCG in 1996 as an account director and joined
the agency’s board in 1998. He has worked on Air UK, Ask Jeeves, Procter
& Gamble and the International Fund for Animal Welfare (IFAW) since he
has been there.
He joined Euro RSCG from Collett Dickenson Pearce, where he worked
between 1994 and 1996. There his responsibilities included new business,
Honda, Gallaher and BNFL.
He joined Publicis in 1992 and worked on the L’Oreal, Nintendo and KP
McCarthy said: ’All any client really needs from their agency is passion
and ideas and JWT delivers this. What it also delivers is intelligence
and strategic integrity. The opportunity to be part of this and to
manage Kellogg, one of the world’s best brands, was too good to ignore.’