JWT has yet again reached across the Atlantic to fill a vacant senior management role.
The agency has hired Hugh Duthie, the chief strategic officer at TBWA\Chiat\Day New York, to be its head of planning.
The Canadian-born planner will take over the role within the next two months. He will work closely with the agency's executive creative director, Nick Bell, and its chief executive, Alison Burns, who was also recently recruited from New York.
Duthie, who has never worked in the UK before, has a brief to rebuild the planning department, contribute to the creative product and work on pitches for new business.
He said: "The US has benefited from planners coming from the UK for the past 20 years, but I think the tide is turning. I'm not so arrogant as to think that there won't be a steeper learning curve for me, but the industry is becoming more global and planning is planning. The principles and objectives are the same."
He added: "Many clients are now very international, so a global perspective can be a great advantage."
Duthie began his advertising career in 1990, when he joined Chiat\Day in Toronto.
He then spent three years at Fallon McElligott in Minneapolis. From there he moved back to Chiat\Day as the group planning director in the agency's New York office, before working on British Airways at M&C Saatchi in New York from 1999 to 2001.
In 2005, after four years working as a consultant, Duthie became the chief strategic officer at TBWA\ Chiat\Day New York.
Duthie replaces Russ Lidstone, who left the agency earlier in the year to become the chief strategic officer at Euro RSCG London.
- Comment, page 48.