- Kimberly-Clark has handed global responsibility for its tissue brands to J. Walter Thomson after a lengthy pitch process.
The move consolidates all of the company's consumer products advertising into the WPP Group. In the UK, the decision means the return of the famous Andrex puppy to the agency which created it. But for the incumbent on the UK business, the newly merged Banks Hoggins O'Shea/FCB, the loss of the £9 million business is a body blow. The FCB network pitched against JWT and the other main WPP agency, Ogilvy & Mather, for the business, which was previously shared between all three agencies around the world. O&M remains the incumbent on Kimberly-Clark's personal care brands, including Huggies, Kotex and Pull-Ups.