JWT launches Brand Dating

- J.Walter Thompson has launched an independent new subsidiary company, Brand Dating, that plans to offer a dedicated marketing alliance brokering and management service.

- J.Walter Thompson has launched an independent new subsidiary company, Brand Dating, that plans to offer a dedicated marketing alliance brokering and management service.

The service will not be restricted to JWT clients but will be open to any marketing company wishing to participate.

David Hall, head of Brand Dating, said: "We have been brokering and managing marketing alliances for some considerable time, with success following success and the number of alliances increasing dramatically. As markets polarise and marketing budgets come under increasing and continuing pressure, there's never been a better time for complimentary brands to join forces to achieve their individual goals – nationally and internationally."





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