JWT London wins Aero digital brief

JWT London has landed the digital account for the Nestle chocolate brand Aero.

Aero: JWT adds digital to its above-the-line duties
Aero: JWT adds digital to its above-the-line duties

The agency won the business after a competitive pitch against undisclosed shops. It was previously handled by Skive.

Skive created Aero's recent social media campaign "AeroMail", which aimed to raise awareness of the bar.

The move consolidates JWT's grip on the Aero account. It works on the above-the-line business along with its sister Irish agency DDFH&B.

Last year, DDFH&B created a £4 million campaign to launch an Aero-branded biscuit that was aimed at women. It was also behind the "bubble squeak" activity that reintroduced Aero Caramel.

JWT created Aero's 2009 spot "feel the bubbles" in which a skateboarder navigated a sea of bubbles.

Last month, the agency won the digital account for Kit Kat, also a Nestle brand, which was also previously handled by Skive.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus