JWT loses £70m global Rimmel business to Laird + Partners

Rimmel London has shifted its estimated £70m global advertising account out of JWT London, its incumbent of 14 years, and into the New York-based specialist fashion and luxury agency Laird + Partners.

Zooey Deschanel: models for March 2011 Rimmel TV ad
Zooey Deschanel: models for March 2011 Rimmel TV ad

The split follows the departure of the Rimmell global marketing director, Isabelle Regis. Laird+Partners, which handles the bulk of the ad business for Rimmel’s parent company Coty, picked up the account without a pitch.

It had previously pitched against JWT in 2009 for the account, but was unsuccessful.

JWT was responsible for launching Rimmel into the US in 2000. It also created ads starring celebrities including Kate Moss, Lily Cole, Sophie Ellis-Bextor and Zooey Deschanel.

According to Nielsen, Coty spent £11m on UK advertising in the last 12 months. No one at JWT would comment on the split.

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