JWT Melbourne turns Tweeters into authors for the Melbourne Writers Festival

MELBOURNE - Under the banner of 'Stories from every angle', JWT Melbourne has created a new campaign for this year's Melbourne Writers Festival to be held at the end of the month.

JWT Melbourne turns Tweeters into authors for the Melbourne Writers Festival

In addition to cinema, press, and experiential/activation executions, one of the most talked about elements of the campaign is JWT's Tweet Writer (www.thetweetwriter.com).

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