JWT scoops Birla Sun Life accounts

MUMBAI - JWT India has scooped the Birla Sun Life Insurance and Birla Sun Life Mutual Funds accounts.

When contacted by Campaign India, Colvyn Harris, chief executive officer, JWT confirmed the win of the Insurance account and Dhunji Wadia, managing partner confirmed the Mutual Funds win.

The account size is in excess of Rs 50 crore according to industry sources. The incumbent agency for both the accounts is Vyas Giannetti Creative (VGC).

"We are proud to be partners of choice for the Birla Sun Life business. It is our ambition to use this opportunity to build powerhouse brands in the Financial Products space," said Wadia.

For more coverage from the Indian market visit Campaign India.

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