A spread of small and big agencies, old and new clients and classic FMCG brands and newer brands made it through to the final stage.
JWT's senior account planner Fern Miller was awarded the Grand Prix for Kit Kat at the annual ceremony held at Old Billingsgate on Tuesday evening.
The agency also scooped gold in the best established product brands (over £2 million) for Miller's Kit Kat entry, which reinvented the "Have a break" territory.
A second gold in the category went to Wieden & Kennedy's Russell Davies for Honda's "power of dreams" campaign which included the much-vaunted "cog" execution.
W&K also won one of the APG's special planning awards, presented for the best creative brief or briefing.
BMP DDB was the most awarded agency on the night, collecting no fewer than six honours, but no golds. The agency's work for Weedol was awarded a silver in the best established product brands (under £2 million) group.
The gold in that category went to Aileen Ross of Publicis for Skips.
Two golds were awarded in the best public service and charity category.
Charlie Snow of Delaney Lund Knox Warren & Partners won one for COI Communications' adult sexual health "sex lottery" campaign, conceived jointly with Naked. The paper was also recognised in the special awards for its contribution to media thinking. Ali Bucknall of Leo Burnett also picked up a gold for her social worker recruitment entry.
M&C Saatchi took home two golds. One was in the multi-market category for its British Airways Club World paper presented by Richard Storey.
Its street management campaign for Transport for London, by Verra Budimlija, won a gold in the new brands or advertisers category.
Summaries of all the cases including the gold winners were published recently by Campaign in the APG Creative Planning Awards Shortlist 2003.
- Opinion, p29.