JWT's Ramsey hires first senior creative

JWT has appointed the digital specialist Fernanda Romano as a creative director.

Romano is Russell Ramsey's first senior appointment since he joined last year as executive creative director. She joins from Lowe Madrid, AKA Lola, where she was the global creative director.

Before moving to Spain, she was the executive creative director at Lowe New York, where she restructured the department to take a more media-neutral approach.

Her background lies mainly in digital communications, but at JWT, she will work on both traditional and integrated accounts. She joins in April, reporting to Ramsey.

Ramsey said: "Fernanda's a very talented cross-channel thinker. She will come here to lead projects that require integrated thinking."

To date, Romano has won ten Cannes Cyber Lions and the Cannes Cyber Lions Grand Prix in 2005.

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