KA Drinks, the Caribbean-inspired soft-drinks brand, is holding a competition to find the best emerging grime artist in the UK.
The company teamed up with grime producer Prince Rapid to create KA-Riddim’, an instrumental for grime artists to perform over. Undiscovered artists over the age of 16 can upload a video to social media of them performing a verse, and the public will vote on their favourite submission. The winner will be awarded at The KA and GRM DAILY Rated Awards, the grime music ceremony co-founded and sponsored by KA Drinks, and also receive an artist development prize package. BMB created the campaign, which launched with a video featuring Prince Rapid.