KA Drinks "#KAGetRated" by BMB

KA Drinks, the Caribbean-inspired soft-drinks brand, is holding a competition to find the best emerging grime artist in the UK.

The company teamed up with grime producer Prince Rapid to create KA-Riddim’, an instrumental for grime artists to perform over. Undiscovered artists over the age of 16 can upload a video to social media of them performing a verse, and the public will vote on their favourite submission. The winner will be awarded at The KA and GRM DAILY Rated Awards, the grime music ceremony co-founded and sponsored by KA Drinks, and also receive an artist development prize package. BMB created the campaign, which launched with a video featuring Prince Rapid. 

Credits

Brand
Agency
BMB
Creative directors
Chief creative officer
Business director
Social content strategist
Account manager
Agency producer
Assistant producer
Director
Production
BMB
Editor
Colourist
Sound design
BMB

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