Kabuto Noodles airs live improvised comedy ad break

Improvised comedy group Mischief Theatre was drafted in for a brave project that saw Kabuto Noodles put on 'the world's first live improvised ad break' for its debut marketing campaign.

The brand was only revealed to the four comedians at the start of the three-minute live comedy skit, which aired on Comedy Central to an audience of 1m during the hit comedy Whitney.

Brand: Kabuto Noodles

Client: Crispin Busk, founder at Kabuto Noodles

Agency: 18 Feet & Rising

Creatives: Anna Carpen and Alex Delaney

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