Kahlúa "Zero likes given" by Droga5 London

Most millennials believe they should live in the moment, yet more than half say they have missed an important moment because they were trying to capture it on social media, according to a recent study.

So Kahlúa is staging an exhibition in New York of people’s least-liked Instagram photos to encourage them to take social media less seriously. The free installation is taking place at New York's Lower East Side during 25-28 July. There will also be an online version that will run on Instagram Stories globally. It is the first work for the brand by Droga5 London since winning the account last year.