Kaitlyn Wilkins, global director of social media, Burberry

A new entry in our Power 100, Wilkins joined Burberry in March following the departure of Musa Tariq to Nike. It was a tough act to follow, but the luxury fashion brand has gone from strength to strength, particularly embracing visual platforms such as Instagram. London Fashion Week also proved a big success as the brand dominated buzz surrounding the event on Twitter and Instagram, while its innovative use of Pinterest showed it isn’t afraid to experiment with the right channels. At 157 years of age, Burberry continues to put social media at its core.