Karmarama drops out of race for BBC creative account

Karmarama has dropped out of the BBC's statutory creative review, leaving five agencies to compete for the broadcaster's business.

Karmarama: Emeli Sandé stars in the agency's 'God Only Knows' for BBC Music
Karmarama: Emeli Sandé stars in the agency's 'God Only Knows' for BBC Music

Rainey Kelly Campbell Roalfe/Y&R, the other incumbent, Abbott Mead Vickers, Bartle Bogle Hegarty, Saatchi & Saatchi and Wieden & Kennedy remain in the fight for the BBC’s creative account.

The agencies met with the BBC this week to discuss the brief, which partly focuses on the renewal of the Royal Charter governing the corporation in 2016.

The winning agency will not have the BBC all to itself, however. The corporation intends to keep itself open to working with other shops on projects.

A spokesman for the BBC said: "We’re currently reviewing our advertising services roster, to improve the strategic planning of our marketing activity and deliver value for licence-fee payers. On occasions, we will also work with other agencies. We will make a formal announcement in due course.

"Karmarama will continue to work on the BBC Music brief this financial year and from next year, will be one of other agencies we work with – we very much hope they will continue their great work for us, as they have done on our youth and music briefs."

Ben Bilboul, Karmarama's chief executive, said: "We're very proud of the work we have just created with the BBC [for BBC Music] and look forward to continuing our relationship on this and other projects."

The culture secretary, Sajid Javid, appeared before the Culture, Media and Sport Committee to discuss the BBC’s governance model. He said a "fresh look" was needed.

The BBC appointed RKCR/Y&R and Karmarama to its £20 million advertising roster in 2012.


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