Karmarama lands Air New Zealand ad task

Karmarama has picked up the advertising account for the airline Air New Zealand. The agency won the business after a competitive pitch.

Air New Zealand: appoints Karmarama
Air New Zealand: appoints Karmarama

Air New Zealand called the review in April after splitting with Joint, which created a St Valentine’s Day-themed campaign in 2013 to promote the airline’s London to Los Angeles route.

The campaign, called "blind gate", saw ten single people meet potential dates and take part in challenges to test compatibility. The winner won a trip to Los Angeles. Joint did not repitch for the business.

Before hiring Joint, Air New Zealand worked with Albion on campaigns including an in-flight video featuring animated celebrities.

Air New Zealand’s media planning and buying account, handled by Vizeum, was not affected by the review.


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