Karmarama owner acquires social agency Grape Digital

The Karma Communications Group, which owns Karmarama, has acquired the independent social media agency Grape Digital for an undisclosed sum.

Joe Holt (l) and Mark Malone
Joe Holt (l) and Mark Malone

The agency’s nine permanent staff will move into Karma’s offices in Farringdon, London, on Monday.

Grape’s managing director and founder, Mark Malone, will become the group’s head of social, while Joe Holt will remain in his position as the creative director. Both become shareholders in Karma.

Grape, which was founded in 2009, has worked with clients including Live Nation, Agent Provocateur, Fiat, Tesco and Samsung. It will be renamed and could be folded into Karmarama or Karma’s PR agency, Kaper, with which it has worked on joint pitches and clients for the past three months.

Ben Bilboul, the chief executive of Karma, said: "Mark and Joe share our ambition to significantly raise the quality of work in this space. We’ll be putting them right at the heart of our business."

Charles Watson, the group chairman of Karma, said he expected to grow the social division: "As Grape has its own portfolio of clients, I think it’s highly probable that we will be looking to hire more people in that area."

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content