Karmarama picks up Kerrygold brief

Kerrygold has appointed Karmarama as its UK advertising agency, ahead of a major sales push.

Kerrygold: Karmarama will create a relaunch campaign
Kerrygold: Karmarama will create a relaunch campaign

The agency was awarded the Adams Foods-owned dairy brand's £3 million business after a pitch against Creature London and the previous incumbent, WCRS.

Karmarama, which already handles the advertising for its sister brand Pilgrims Choice, will develop a relaunch campaign for Kerrygold.

WCRS had held the business since 2006, after winning the account in a pitch against Leo Burnett and Farm.

The latest pitch, which kicked off in September last year, was led by Alastair Jackson, the marketing director at Adams Foods. He said: "Karmarama demonstrated that they really understand the modern British consumer, creating something unique for Kerrygold in what is a very crowded marketplace."

Sid McGrath, Karmarama's chief strategy officer, said: "We're thrilled to be working with such great clients."