Xfm, the London radio station due to launch this autumn, has given
its sales contract to Katz International.
The move follows speculation that the station, which picked up the last
London licence in January, would award its sales to CLT, which owns 15
per cent of Xfm.
The Xfm deal is an additional boost to Katz, which may also be in line
to pick up extra GWR business following the Capital/Virgin deal
(Campaign, 9 May).
A dedicated team of three or four people will work on the Xfm account
within Katz, overseen by the station’s director of sales, Martin
Xfm’s sponsorship, promotion and music sales will be handled in-house by
Frank Moss. The station has already signed Miller Draft in a pounds
100,000 deal to sponsor its weekly live session.
Chris Parry, Xfm’s managing director, said: ’Katz didn’t have a London
station. Having a solus position London-wide gives us a strong position
in a sales house. The people at Katz are very determined and very