Katz reshuffles staff for move away from TV into radio arena

Katz, the media sales house, is restructuring its management team and moving out of TV airtime sales as it prepares to concentrate its business base on radio and international media.

Katz, the media sales house, is restructuring its management team

and moving out of TV airtime sales as it prepares to concentrate its

business base on radio and international media.



There is a new management line-up beneath the chief executive, Simon

Lynds, with David Foreman heading the radio division, Bridget McCarney

taking charge of the international business and David Goffin assuming

the new role of commercial director.



Clare MacDonald, the head of Katz TV, is expected to leave the company

by the end of the year as Katz winds down its TV airtime sales

operation.



Katz handles spot sales for Harmsworth Media’s Channel One and

Performance cable channels, Asianet, Knowledge TV and advertising

airtime on the Nynex cable franchises and the London Interconnect group

of cable operators.



Now Katz has decided to review its TV business and is looking for

strategic alliances with at least one ITV sales house to take on its

spot sales contracts.



Lynds explained: ’Given that the cable TV market is still exceptionally

small and fragmented, we feel it’s prudent to focus on our core business

of radio and international media. But we don’t want to withdraw from TV

completely. We’re in discussion with our TV clients so that Katz will

continue to be part of their commercial development.’



Lynds will now be freed up to develop the Katz business through a number

of joint ventures and acquisitions that are being explored. Joint

ventures in radio in Germany, Norway and Poland are being discussed.



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