"Keep Britain running" by Pablo

Pablo promotes safe exercise during the lockdown with an out-of-home campaign.

To highlight the importance of social distancing, the campaign comprises a series of brightly-coloured posters, each boasting a different slogan that encourages people to stay two metres apart from each other. While one poster reads, "run rings around each other, literally", another declares, "run like everyone else’s lives depend on it".

JCDecaux has already donated London sites, and brands are encouraged to share the posters via social media. The work was created by Amy Fasey and Jacob Hellstrom, and media is handled by Electric Glue.