Keith Lemon hits Miami for Carphone Warehouse ad in time for X Factor return

Comedy character Keith Lemon has travelled to Miami in the latest 'Super Mega Personalised' campaign for Carphone Warehouse.

Carphone Warehouse: Keith Lemon stars in the latest ‘Super Mega Personalised’ campaign for the brand
Carphone Warehouse: Keith Lemon stars in the latest ‘Super Mega Personalised’ campaign for the brand

Carphone Warehouse has unveiled the second phase of its campaign featuring Keith Lemon with a new film series that sees Keith travel to Miami where he discovers everyone he meets has the wrong phone deal. 

A 60 second ad will premiere on today and will also appear on Saturday for the return of The X Factor and on the Keith Lemon show Through The Keyhole. 

Julian Diment, marketing director at Carphone Warehouse said: "We had a great reaction to Keith’s first outing with us to Japan, and so we are pleased to be launching the next phase"

Keith said: "The ad looks proper exotic! Chuffed with it. Stayed in touch with t' lifeguard too! Fit!"