Keith Weed

Chief marketing officer


Weed is less focused on the everyday details of brand strategy and more concerned with the bigger picture. As global marketing chief of the FMCG company, he has overarching responsibility for marketing internal and external communications, and overseeing the Unilever Foundation. The group’s sustainability function also reports to him. Weed is overseeing structural change in the business: at the tail end of 2013, it was revealed that Unilever planned to slash its global marketing head count by 12%. A familiar and respected figure on the conference-speaker circuit, Weed has an old-school demeanour that belies his digital and tech-savviness. He is an avid tweeter and a vocal advocate of mobile and digital channels, with more budget being shifted from traditional media to these platforms.

Share your congratulations here:  


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content