Kellogg's Corn Flakes "My perfect bowl - Gogglebox" by Studio Lambert and Leo Burnett

Britain's eclectic and - depending on who you ask - slightly repulsive eating habits are exposed as Gogglebox families debate the best way to consume Corn Flakes.

The two-minute ad is the latest brand takeover of the Channel 4 series, whose cast members argue for slurping, microwaving the milk and crispy versions of the cereal. The spots follow a £10m Corn Flakes campaign in which people from around the UK discuss their "perfect bowl". Gogglebox producers Studio Lambert created the ad alongside Leo Burnett and The Story Lab. It was brokered by Carat and 4 Sales. 

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member