Kelly O’Dea returns to advertising with top Bozell position

Kelly O’Dea, the former account chief on Ogilvy & Mather’s Ford of Europe and Shell business, has been poached by Bozell for a senior international role.

Kelly O’Dea, the former account chief on Ogilvy & Mather’s Ford of

Europe and Shell business, has been poached by Bozell for a senior

international role.



O’Dea, who was president of worldwide client services at O&M, becomes

Bozell’s vice-chairman of international operations and global client

development - a new role insiders describe as ’making the network

work’.



He will be responsible for the running of the network in all markets

outside the US. The job is London-based.



O’Dea was moved out of O&M’s Canary Wharf office to an unspecified post

in New York last August, shortly after the agency’s loss of lead status

on Ford of Europe.



His post has been created at a time when the Bozell holding company,

True North, is attempting to strengthen its non-US operations, which

account for only 28 per cent of its revenues.



Bozell is also expected to announce a replacement for Brian Tucker, the

recently retired president of European operations, within two weeks.



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